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L’Oréal Enters Long-Term Beauty Deal with Jacquemus

L’Oréal also gains a minority stake in the French fashion label.

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By: Rachel Klemovitch

Assistant Editor

Beauty Packaging’s No.1 Top Company, L’Oréal Groupe, has become a minority investor in the French fashion label Jacquemus. The companies have also entered an exclusive long-term beauty partnership. 
 
Jacquemus will expand its business and enter physical retail stores with support from L’Oréal. The brand recently opened new stores in New York, Los Angeles, and London.
 
With help from L’Oréal, Jacquemus also hopes to relocate production to Italy. 
 
Cyril Chapuy, President of L’Oréal Luxe, said,
 
“We are thrilled to welcome Jacquemus and unleash together its outstanding luxury beauty potential. With its singular brand positioning, fueled by sensational creativity and social first playfulness, Jacquemus will perfectly complement L’Oréal Luxe’s portfolio of iconic brands and reinforce our worldwide leadership.”
 
French designer Simon Porte Jacquemus founded the fashion brand in 2009. Offering ready-to-wear clothes and accessories for men and women, the brand is known for its viral fashion shows in French destinations such as Chateau de Versailles. 
 
Porte Jacquemus, founder, President, and Creative Director of the brand, added,
 
“15 years ago, I began dreaming of and creating Jacquemus, with perfume and beauty always part of my vision for the brand. Today, I am proud to continue shaping this dream with the leading beauty group, L’Oréal. I’m excited to see what the future holds for us.”
 
Jacquemus will sit under L’Oréal’s Luxe division, alongside products under license such as YSL, Prada, Valentino brands, and Mugler.

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